![]() ![]() The news comes after rumors of the acquisition surfaced earlier this year, with TechCrunch reporting it has dug up "further sources and conclusive links between the companies" and claimed the acquisition was confirmed when Apple issued the following statement, which it typically does when it has acquired a new company: ![]() ![]() It can also find enterprise use in the field of facial recognition-based technology.Īpple gives no word of how it will actually use FaceShift, but it already owns patents and companies related to the motion capture, facial recognition and augmented reality fields- specifically European startups PrimeSense, Polar Rose and Metalo.In recent years, Apple has been making a number of significant acquisitions in the virtual and augmented reality fields, and it has now added to that stable of companies with the acquisition of Faceshift, a Swiss company, which specializes in motion-capture technology that has been used in the upcoming "Star Wars: Episode VII - The Force Awakens." ![]() The technology can be applied to either games (with characters changing expressions to mimic the player) and movie special effects (it makes the animation of faces easier). Launched in 2011 out of the Computer Graphics and Geometry Laboratory at the Swiss Federal Institute of Technology, FaceShift technology is impressive enough to merit use in the latest Star Wars movie. The acquisition was rumoured back in September 2015, but confirmation comes via TechCrunch and a typically terse company statement reading “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Apple buys Faceshift, a Zurich-based developer of technology allowing users to create animated avatars able to capture facial expressions in real time. ![]()
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